Archive for the ‘research’ Category

What is the future of conferences and public speaking?

The future of conferences is uncertain as the coronavirus upends the business world. New research points to a probable scenario.

Big, huge, massive, surprising social media trends

New research reveals some surprising social media trends. Mark Schaefer and Brooke Sellas dissect new trends on The Marketing Companion.

Six unusual marketing megatrends that will impact your business

It’s time for marketing megatrends! Here are six thought-provoking ideas about the future.

All the cool kids are on TikTok. Here’s a plan for you and your business!

TikTok is on a roll but is it right for you and your business? This post presents an analysis with five solid business considerations.

If marketing is essential, why are marketing jobs going away?

Why are marketing jobs going away and marketers in a desperate fight for survival. If marketing is so important, why is the function being displaced?

Twitter is not reality: The fatal flaw of influencer lists

Influencer lists are most often based on a Twitter feed, which is not very representative of anything.

Marketers must stop doing what people hate.

If you’re a fan of my book Marketing Rebellion: The Most Human Company Wins, you’ll know that I advocate a movement toward a human-centered approach to marketing. And the first […]

Why online trolls do what they do

Online trolls are one of the most toxic elements of the social media world. Why do they do it? The answer is surprising!

What happens when we can’t depend on marketing research any more?

Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?