Archive for the ‘Return On Influence’ Category

A course correction for influence marketing measurement

Some people are getting $30,000 for a single branded Snapchat story. Influence marketing measurement needs a course correction

Too much of a good thing? The weird truth about social proof.

Sometimes bad reviews are a good thing. The weird truth of social proof!

An expanded view of influence marketing measurement

Influence marketing measurement must move beyond Twitter mentions and follower counts. Breaking it into the tactics benefits can help.

8 Practical applications for influence marketing

Influence marketing has become so popular is may be over-used or mis-used. To help sort it out, consider these practical applications of influence marketing

A lesson in the remarkable marketing power of reciprocity

A visit to a little specialty store in Highlands, NC, proved to be an excellent opportunity to teach a lesson on the marketing concept of reciprocity.

The seedy underbelly of advocate marketing

The good, the bad, the ugly of advocate marketing from Mark Schaefer and Tom Webster. What are the best practices? How are companies robbing brands?

Can Marketers Predict and Measure Influence, Down to the Dollar?

By Kerry Gorgone, {grow} Contributing Columnist Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. But what if you could know which people […]