Sometimes we overthink marketing. It doesn’t have to be hard.
It’s easy to overthink marketing with all the overwhelming options out there. Here’s a case study to help you simplify!
It’s easy to overthink marketing with all the overwhelming options out there. Here’s a case study to help you simplify!
Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.
The pandemic will change influencer marketing and force a shake-out. But the fundamentals are still there.
It’s not an influencer scam. It’s popularity, and it matters.
The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.
Klout is being discontinued after a nearly 10-year run. Although it was widely criticized, this article explains what the company accomplished and why Klout mattered.
Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!
With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.
Influencer outreach is a mix of art and science, but if you miss out on this one consideration, you may imperil your company and your brand.
Why not tune into the world’s most entertaining marketing podcast!
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.
Mark's blog {grow} is consistently ranked among the top marketing blogs in the industry. Click to subscribe securely in just moments.