The pandemic will change influencer marketing in powerful ways
The pandemic will change influencer marketing and force a shake-out. But the fundamentals are still there.
Archive for the ‘Return On Influence’ Category
An alternate view: The real influencer scam
It’s not an influencer scam. It’s popularity, and it matters.
What’s the difference between influencer marketing and word of mouth marketing?
The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.
As it sails into the sunset, thoughts on why Klout mattered
Klout is being discontinued after a nearly 10-year run. Although it was widely criticized, this article explains what the company accomplished and why Klout mattered.
10 Ideas driving the future of social media marketing
Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!
Social Proof and the Business Case for Buying Fake Followers
With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.
The key decision in influencer outreach and why everyone is missing it
Influencer outreach is a mix of art and science, but if you miss out on this one consideration, you may imperil your company and your brand.
Influencer marketing grows up
In just five years, influence marketing has grown from Klout to a mainstream industry channel. This post shows that influencer marketing grows up
Six transformative trends in influencer marketing (is it really marketing?)
A new research report highlights the current state of B2B influencer marketing and includes six transformative industry trends.
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