Archive for the ‘Return On Influence’ Category

Sometimes we overthink marketing. It doesn’t have to be hard.

It’s easy to overthink marketing with all the overwhelming options out there. Here’s a case study to help you simplify!

What makes you a digital influencer?

Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.

The pandemic will change influencer marketing in powerful ways

The pandemic will change influencer marketing and force a shake-out. But the fundamentals are still there.

An alternate view: The real influencer scam

It’s not an influencer scam. It’s popularity, and it matters.

What’s the difference between influencer marketing and word of mouth marketing?

The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.

As it sails into the sunset, thoughts on why Klout mattered

Klout is being discontinued after a nearly 10-year run. Although it was widely criticized, this article explains what the company accomplished and why Klout mattered.

10 Ideas driving the future of social media marketing

Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!

Social Proof and the Business Case for Buying Fake Followers

With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.