Archive for the ‘ROI and measurement’ Category

What we learned about marketing in 2024

2024 was insane and exhilarating. A group of global marketing experts help us understand what we learned about marketing in the era of AI and hyper-connected consumers.

The ROI of creators: An inspiring influence marketing case study

A startup resort in rural Alabama struggled until a determined marketer turned it into an influence marketing case study.

The new influencers beat traditional advertising effectiveness

Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.

How do you measure the value of a brand community? Ten ideas.

Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.

How Shein and Temu threw a bomb at eCommerce conventions

Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?

A New Commercial Strategy: Creators and Community

Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?

How big is the creator economy? Three times larger than we thought!

New research shows the creator economy is 250% bigger than we thought, and a robust source of income for nearly 30 million Americans.

How to Design an AI Marketing Strategy

An AI marketing strategy is probably in the cards for most businesses. But where do you start? Mark Schaefer provides helpful tips for large and small businesses.

Why leaked secret documents point to the future of social listening

As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.