Social media engagement is not a strategy
Pushing social media engagement rates may look good on paper but might not be the best business or marketing strategy for a business.
Archive for the ‘ROI and measurement’ Category
Another way to measure social media success
There are more ways to look at the value of social media other than generating leads and revenue. Here’s a new way to look at social media ROI
Social Media ROI – You’re looking in the wrong place
A new study reveals that the real ROI for social media is applying it to communication, collaboration, and market research across large companies.
Social Media ROI — Not just for the big companies
How does a small business get to the heart of what is really working in social media? Here’s one way to get an answer.
Social Media, Conflicting Data, and the Search for Truth
The state of social media research is appalling. It’s time to do something about it.
It’s not just ROI. It’s RELEVANCE!
What’s the ROI of social media? Yes we need to measure, but are you ROI-ing your way into disaster?
What are we going to do with all the social media ads?
Social media platforms are multiplying and they all depend on one thing — advertising. This creates unprecedented opportunities for marketers.
Always measure your social media effort. Except when you shouldn’t.
Social media measurement cannot be conducted in a vacuum. You must consider the context of the organization’s goals, budget and culture.
The social media measurement smackdown
Several social media celebrities seem to be recommending that measuring social media efforts is unnecessary. It’s time for a smackdown.
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