A report claims that small businesses are not realizing business benefits from social media. let’s dig a little deeper to find the truth.Are businesses failing to find an ROI in social media? Another view.
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A different way to think about social media ROI
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Social media doesn’t fit your business model? Think again. Your future might depend on it. 5 reasons you should be in social media, even if the boss says “no”
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Pushing social media engagement rates may look good on paper but might not be the best business or marketing strategy for a business.
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There are more ways to look at the value of social media other than generating leads and revenue. Here’s a new way to look at social media ROI
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A new study reveals that the real ROI for social media is applying it to communication, collaboration, and market research across large companies.
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How does a small business get to the heart of what is really working in social media? Here’s one way to get an answer.
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The state of social media research is appalling. It’s time to do something about it.
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What’s the ROI of social media? Yes we need to measure, but are you ROI-ing your way into disaster?
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