Archive for the ‘ROI and measurement’ Category

Social Media, Conflicting Data, and the Search for Truth

The state of social media research is appalling. It’s time to do something about it.

It’s not just ROI. It’s RELEVANCE!

What’s the ROI of social media? Yes we need to measure, but are you ROI-ing your way into disaster?

What are we going to do with all the social media ads?

Social media platforms are multiplying and they all depend on one thing — advertising. This creates unprecedented opportunities for marketers.

Always measure your social media effort. Except when you shouldn’t.

Social media measurement cannot be conducted in a vacuum. You must consider the context of the organization’s goals, budget and culture.

The social media measurement smackdown

Several social media celebrities seem to be recommending that measuring social media efforts is unnecessary. It’s time for a smackdown.

25 Non-Financial Benefits of Business Blogging

The business benefits of blogging are well-known but there might be even more intangible rewards that can benefit your business. Here are 25 ideas!

Pinterest drives enormous blog and business success

Pinterest is a hot social network and this post shows how it can create concrete business benefits.

5 case studies — Social technology impacting management

We’ve tossed around a lot of ideas on {grow} about how technology is impacting our lives, but I’m also really interested in how it is impacting the culture of our […]

Can you make money managing social media?

In a blog post almost two years ago about the best business idea for social media marketing, I made a prediction that I think stands up. I said that there would […]