Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
There are more ways to look at the value of social media other than generating leads and revenue. Here’s a new way to look at social media ROI
A new study reveals that the real ROI for social media is applying it to communication, collaboration, and market research across large companies.
How does a small business get to the heart of what is really working in social media? Here’s one way to get an answer.
The state of social media research is appalling. It’s time to do something about it.
What’s the ROI of social media? Yes we need to measure, but are you ROI-ing your way into disaster?
Social media platforms are multiplying and they all depend on one thing — advertising. This creates unprecedented opportunities for marketers.
Social media measurement cannot be conducted in a vacuum. You must consider the context of the organization’s goals, budget and culture.
Several social media celebrities seem to be recommending that measuring social media efforts is unnecessary. It’s time for a smackdown.
The business benefits of blogging are well-known but there might be even more intangible rewards that can benefit your business. Here are 25 ideas!
Pinterest is a hot social network and this post shows how it can create concrete business benefits.
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