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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Developing rich content is hard work and it is easy to take shortcuts. But what are the risks to out-sourcing content?SEO Ethics and Content Marketing: Spammers vs.Thought Leaders

Connecting with powerful bloggers is a smart strategy. Here are the six signs to help you identify truly authoritative blog
Content marketing offers tremendous advantages — except if you’re the second one to market. A tale of content marketing murder.
A top Microsoft executive shares his vision of a world without screens, search that surrounds us, and the looming crisis in skills development.
Is begging for backlinks really PR or content marketing? A different view.
Lee Odden is a well-known thought leader and claims the SEO landscape has been obliterated by search engine changes and the rise in content marketing.
Content curation is an essential strategy for navigating the web but is it right for every business?
As Google tailors our searches, it is limiting the quality of our results. Search Expert Helen Brown describes a strategy to “take your search back”
I’ve started and trashed this article at least six times. As you will see, I have my reasons to be conflicted about publishing it. Yet

I thought it was a guest post. It was a ghost post instead.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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