Why Gen Z is hiding out in digital campfires
Digital campfires are a challenge for marketers as Gen Z hides from our view.
Archive for the ‘Social media and gaming’ Category
A rant: Marketing means rolling up your sleeves and doing something
A rant … Marketing needs to be more than tricking a person to click on a link.
Community drama threatens Twitch influencers. Are marketers at risk?
Twitch influencers are fleeing, Activision Blizzard signed with YouTube, and site moderation is still terrible. What should eSports talent sponsors do?
Livestreaming: Twitch, Hitbox, and the massive opportunity in eSports
If you’re trying to reach young men with your products, have you considered Twitch and other eSports livestreaming programs?
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