A rant: Marketing means rolling up your sleeves and doing something


America is taking punch after punch these days. And it’s time for a rant.

On top of the obvious crises, most of the country was recently knocked down by the winter storm of the century. Even the normally mild state of Texas had ice storms and record cold. Power was out for millions of people (including my brother!). No heat. No water. For days.

James McIngvale, a Houston furniture store owner known as “Mattress Mack,” saw his fellow Texans cold and hungry, with little shelter from the winter storm that ravaged the state.

So Mr. McIngvale, 70, opened his doors, and the people came.

Thousands have made the trip to Mr. McIngvale’s store, spending a few hours on armchairs and couches to warm up, or sleeping on their choice of beds intended, in better times, for the prospective customers who visit the more than 100,000 square feet of showroom. As many as 500 people spent the night on his showroom mattresses.

The refugees ate donated meals or food paid for by Mr. McIngvale. Children frolicked on playground furniture in the children’s section. Masks and hand sanitizer stations were set up as a precaution against the coronavirus.

How did I hear about this story?

It was on the front page of The New York Times!

In the latest episode of The Marketing Companion, I take a little rant turn on this opportunity for marketing. We have to reimagine what we’re about right now. If you want to build an emotional connection with people, help them! Roll up your sleeves and do something.

I think you’ll like this show for a number of reasons. Brooke Sellas and I also look at how AR and VR innovations represent the newest frontier for immersive content and advertising.

Projections already see AR ad revenues rising from $1.4b in 2020 to $8 billion in 2024:

AR VR projections

Advances like LiDAR form a part of this puzzle, and you can expect to see a lot more new tools and options arriving throughout the year.

It’s definitely worth keeping touch with this space – and if you have the time, you might even try creating your own effects in Lens Studio or Facebook’s Spark AR platform to get ahead of the game. The excitement in this space is just beginning!

Click on this LiDAR example and imagine the possibilities. This will make gifs look like the Stone Age.

Are you ready for this HUGE Marketing Companion show? Let’s GO!!!

Click on this link to listen to Episode 214

Resources mentioned in the show:

Other ways to enjoy our podcast

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Illustration courtesy Unsplash.com

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