Are marketers getting lost in the Dark Funnel?
The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.
Archive for the ‘Social Media and Sales’ Category
How to create an amazing social media marketing workshop
At some point, most marketers will have to give a presentation or social media marketing worksho. Here are dozens of helpful tips to help you be a great success!
Are marketers becoming redundant?
There is no career that has been transformed more quickly and more dramatically by technology than marketing. Are maketers becoming redundant?
New research: An exceptional path to social selling success
In what may be the first academic research on social selling success, Carnegie-Mellon provides some surprising insights into what makes programs tick.
The dangerous confusion of sales and content marketing
Sales and content marketing. Is one perverting the other? Do we really even understand the difference any more. A rant by Tom Webster.
Four overlooked B2B marketing ideas you can use now
What’s next for your marketing initiative? Take a look at these overlooked b2b marketing ideas for inspiration.
Using content-related quizzes to generate leads
A few tips on using quizzes to generate leads for you business from {grow} Community Member JP Misenas
Why conversation hierarchy is important to your marketing strategy
Is it important for you to emphasize a social media marketing strategy? One of the first things you need to consider is conversation hierarchy
Case study: Social media engagement as a point of differentiation
It’s a noisy world out there but maybe the human touch is what you need to cut through the clutter. A social media engagement case study
The Marketing Companion Podcast
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