Archive for the ‘Social Media and Sales’ Category

Why conversation hierarchy is important to your marketing strategy

Is it important for you to emphasize a social media marketing strategy? One of the first things you need to consider is conversation hierarchy

Case study: Social media engagement as a point of differentiation

It’s a noisy world out there but maybe the human touch is what you need to cut through the clutter. A social media engagement case study

A solution to the content marketing measurement puzzle

What is the ROI of content marketing and social media? Finally, here is an explanation that can help unravel the mystery of content marketing measurement.

The seedy underbelly of advocate marketing

The good, the bad, the ugly of advocate marketing from Mark Schaefer and Tom Webster. What are the best practices? How are companies robbing brands?

33 Inspiring B2B digital marketing case studies

Think digital marketing ROI is elusive? It’s time to think again as these 32 B2B digital marketing case studies provide some inspiring successes!

Is there a place for social media in a boring business?

Does social media make sense for businesses that aren’t very social? The business case for social media and the boring business.

Social selling and the social enterprise: From fantasy to reality

Many organizations are experiencing frustration with the concept of the “social enterprise.” On paper, the prospects seem so tantalizing, but when it comes to execution, very few companies have been […]