Archive for the ‘Social Media and Sales’ Category

The Marketing Rebellion is HERE.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

Updating the argument against gated content

Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.

10 Ideas driving the future of social media marketing

Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!

The Easiest Way to Nurture Leads with Content Marketing

Stop wasting your crazy amazing blog or website content! Use this easy, two-step process to nurture leads with content marketing and put more people in your sales funnel.

17 Lead Generation Tactics Every Marketer Should Try

With a volatile economy causing cuts to marketing, marketers need to entrench their efforts in growing sales. Here are 17 lead generation ideas

The difference between social selling and social spamming

Social spamming like unsolicited pitches and irrelevant email blasts have taken over my inbox. Social selling works, but build social capital first.

How I make money: My 18 sources of online revenue

Here are 18 different sources of online revenue that propel my business. Would these sources work for you and your business?

Is Amazon Spark primed for new social network success?

Creating a new social network is a perilous proposition but Amazon Spark may beat the odds. What marketers need to know about this new entry.

A significant content insight if you’re marketing personal services

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.