Archive for the ‘Social Media and Sales’ Category

Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.

Are you different from your competitors? You have two options, and maybe only one.

“TikTok made me buy it” is more than a meme. It’s becoming a rallying cry for fans.

Online customer experience is the new word of mouth marketing. Is this part of your strategy?

It’s easy to overthink marketing with all the overwhelming options out there. Here’s a case study to help you simplify!

Is marketing about memories and stories or something more?

When do you pull the trigger and “sell” through your content? Or, is there a strategy to selling nothing?

Is there a formula for viral content? Does it matter? Mark and Brooke explore the strange case of Mr. Beast in this podcast episode.

Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.

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