Updating the argument against gated content
Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.
Archive for the ‘Social Media and Sales’ Category
10 Ideas driving the future of social media marketing
Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!
The Easiest Way to Nurture Leads with Content Marketing
Stop wasting your crazy amazing blog or website content! Use this easy, two-step process to nurture leads with content marketing and put more people in your sales funnel.
17 Lead Generation Tactics Every Marketer Should Try
With a volatile economy causing cuts to marketing, marketers need to entrench their efforts in growing sales. Here are 17 lead generation ideas
The difference between social selling and social spamming
Social spamming like unsolicited pitches and irrelevant email blasts have taken over my inbox. Social selling works, but build social capital first.
How I make money: My 18 sources of online revenue
Here are 18 different sources of online revenue that propel my business. Would these sources work for you and your business?
Is Amazon Spark primed for new social network success?
Creating a new social network is a perilous proposition but Amazon Spark may beat the odds. What marketers need to know about this new entry.
A significant content insight if you’re marketing personal services
Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.
Social media engagement is a lousy metric
Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.
Let's plot a strategy together
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