Finding the right “authenticity level” for your brand
There is a lot of talk about the need for brand authenticity, but how much is enough? The power of being vulnerable, the permission for restraint.
Archive for the ‘Social Media best practices’ Category
What it’s like to be hugged by a brand. Literally.
Technology is great but sometimes it moves us away from the human, vulnerable connection our customers crave. Sometimes you need to be hugged by a brand.
Three Types of Goals and KPIs Needed for Social Media Analytics
These three common areas of social media analytics can help your business choose better goals and KPIs for tracking social media success.
Why we create crap content: We’re afraid
Why do so many people keep creating the same crap content over and over? One reason might be professional fear and intimidation.
HR and social media: 7 Ways HR needs to act like marketing
Social media and HR need to go hand-in-hand these days as employers look for new ways to find the employees they need for the future.
Strategies to deal with losing readers through the newsfeed evolution
The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers
Four marketing mega trends nobody’s talking about
Some of the less obvious marketing mega trends are also some of the most important. Four developments you need to consider for 2017.
Social media marketing lessons from my grandfather, the plumber
Has social media changed everything? Well maybe not if you consider these marketing lessons from my grandfather
8 Strategies to stand out when you’re late to the content marketing game
If you’re late to the content marketing game, you can still make a dent in the competition. Here are eight strategies to stand out.
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