Marketing: New architects of the customer experience?
Does the customer journey even exist any more? A new book says “yes” and that marketers need to be the architects of the customer experience
Archive for the ‘Social Media best practices’ Category
How to Keep Up with the Tsunami of Customer Feedback Online
Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
Are marketers getting lost in the Dark Funnel?
The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.
Five simple ideas to cut your blogging time in half
Not enough time to blog? Here are some great ideas guaranteed to cut your blogging time in half
The business case for dwelling on dwell time
Dwell time may be the most important measure that you’re not measuring. A discussion on content marketing effectiveness
How to achieve flow when you create content
Flow is a state of optimized personal performance. Here are some ideas on how to achieve flow when you are creating content.
Personal business lessons from 2015 and what you can learn from them
Mars Dorian reveals top personal business lessons from 2015 and shares what you can learn from his mistakes.
The strategy behind the content
Here is an inside view of the strategy behind the content and the role of each platform in a comprehensive plan.
Case study: Social media success in regulated industries
I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital […]
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