The biggest threat to free speech and democracy isn’t speech, it’s amplification
Free speech isn’t being threatened by “speech.” It’s being threatened by non-human agents amplifying falsehoods to drive business results.
Archive for the ‘Social Media Policy’ Category
The problem with social listening platforms and disconnected customers
Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.
How do you measure the value of a brand community? Ten ideas.
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
A New Commercial Strategy: Creators and Community
Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?
Cutting through the hype of Custom GPT
Creating a custom GPT is all the rage. Mark Schaefer and Paul Roetzer cut through the hype.
When do you and ChatGPT cross the Milli Vanilli Line?
Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence
Unlocking the Power of Curated Content for Your Business
Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?
The thunderous collision of civil activism and marketing
Civil activism and marketing make for uncomfortable yet unavoidable partners. Mark Schaefer and Brooke Sellas discuss this thunderous trend.
Five best practices for those difficult brand apologies
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
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