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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Negative online comments? Find out some of the best practices on how to respond timely and make the best out of a bad situation.

The demands on the marketing function are so intense that social media and HR will have to work together on the transformations necessary to succeed.
Setting up a social media command center can be risky and expensive without thinking through some key strategic considerations

The advertising money is flowing into sponsored content. Is it time for to take money for sponsored posts?

This blog post describes the theory behind monetizing blog comments. Blogging best practices, blog community building
Should you encourage executives to tweet and post? Maybe not. The myth of the social c-suite
Social Media Explained will get you up to speed on social media fundamentals fast!

Establishing a Social Media Lead Team is essential to assure progress and sustainable success. This article explains how to do it.

You may be missing an opportunity to unleash your biggest marketing channel of all!

Developing a social media policy for your company may seem simple but in fact the work could become a key element of your social media success.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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