Personal brand or company brand? The new realities of life online
Are you a personal brand? A company brand? Both? Let’s sort it out together.
Archive for the ‘Social Media Policy’ Category
The story of my blogging screw up
I went too fast and I delivered my first major blogging screw up today!
Lessons on responding to negative online comments
Negative online comments? Find out some of the best practices on how to respond timely and make the best out of a bad situation.
The key to social media success rests with HR?
The demands on the marketing function are so intense that social media and HR will have to work together on the transformations necessary to succeed.
How to set up a Social Media Command Center
Setting up a social media command center can be risky and expensive without thinking through some key strategic considerations
Should you make the leap into sponsored content?
The advertising money is flowing into sponsored content. Is it time for to take money for sponsored posts?
Monetizing blog comments: Why your blog is economic gold
This blog post describes the theory behind monetizing blog comments. Blogging best practices, blog community building
The Social C-Suite. Let’s get real.
Should you encourage executives to tweet and post? Maybe not. The myth of the social c-suite
Social Media Explained. Really.
Social Media Explained will get you up to speed on social media fundamentals fast!
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.