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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.

Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.

The most human commercial ever? Lessons for the new marketing era.

Facebook Notes is the remnant of a failed strategy. Its end completes a strategy flop.


There’s pressure for brands to embrace cause marketing. This can be hazardous unless you follow these 10 steps!

Does thought leadership come from a brand, a person, or a little of both?

There is a big difference between information and insight. Creating insights may win the day for content marketing!

There are many disruptions comoing out of the pandemic crisis, including a new role for children in family purchasing power.

It’s time for marketers to take charge in the face of long-term shifts in consumer needs.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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