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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Are you being authentic on the social web? Why would you want to be?
What would happen if a great creative mind of the past surveyed the state of art of social media?
It wasn’t that long ago that we lived in an elitist, all-white, starched-collar business world. A view of radical change.
Can you really be addicted to social media? New research says yes … and here are the warning signs.
Social media communications might be expedient. But is it effective?
Social media may be new but the psychological desires that drive its use are old. Strategists need to understand and master these ideas.
New research shows that adults who frequent Facebook and other social networking sites are having a pretty happy experience with it.
The social web is a place of stunning beauty and terrible darkness. This is a story of the Internet’s ability to destroy.
SOPA is a dangerous bill, but the online behaviors surrounding the bill might be of even greater concern.
Is journalism the new marketing? Does “truth” sell? The social web has brought these fields together in ways that might surprise you!
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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