Is social media making you a lazy communicator?
Social media communications might be expedient. But is it effective?
Archive for the ‘sociology’ Category
The six elements of human behavior that drive social media
Social media may be new but the psychological desires that drive its use are old. Strategists need to understand and master these ideas.
Facebook: The Happiest Place on Earth?
New research shows that adults who frequent Facebook and other social networking sites are having a pretty happy experience with it.
Social media, our voice, and the power to destroy
The social web is a place of stunning beauty and terrible darkness. This is a story of the Internet’s ability to destroy.
Have you become a STOP SOPA lemming?
SOPA is a dangerous bill, but the online behaviors surrounding the bill might be of even greater concern.
Marketing, Journalism, and Truth as Competitive Advantage
Is journalism the new marketing? Does “truth” sell? The social web has brought these fields together in ways that might surprise you!
5 ways corporate culture determines social media success
What is keeping you from succeeding with your social media strategy? Is it resources? Time? Vision? More than likely it is your corporate culture! This article explains why.
Happiness, joy and a big fat Klout score
The reality of a big fat klout score
For Google Plus, the party is over before it starts
Google Plus won’t be the Facebook killer gurus predict because the psychological switching costs are too high.
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