Archive for the ‘sociology’ Category

Marketing, Journalism, and Truth as Competitive Advantage

Is journalism the new marketing? Does “truth” sell? The social web has brought these fields together in ways that might surprise you!

5 ways corporate culture determines social media success

What is keeping you from succeeding with your social media strategy? Is it resources? Time? Vision? More than likely it is your corporate culture! This article explains why.

Happiness, joy and a big fat Klout score

The reality of a big fat klout score

For Google Plus, the party is over before it starts

Google Plus won’t be the Facebook killer gurus predict because the psychological switching costs are too high.

Our Digital Footprint. When a Friend, and a Network, Dies

This poignant post comes from {grow} community member Jenn Whinnem … Remember Friendster? The social network that predated even MySpace (or am I showing my age?)? At any rate, it […]

Turning an online relationship FAIL into friendship

Lori Witzel, a newcomer to our community, asked me a good question the other day. “Did you get any phone calls? You left me hanging!” You see, she had just read […]

How to explain social media to your spouse

I loved Amber Naslund’s recent post about the always-on, world of digital media. As she correctly said, The New World of Work Includes Social Media. But here’s the problem. That’s […]

Is PR stuck on “social” and missing the bigger picture?

? How has social media changed how PR Agencies compete and serve their customers? Are they stuck on “social” and missing the bigger picture?” How has the PR business model […]

The 7 Fundamentals of Starting a Company Blog

It’s more than ideas. It’s more than marketing. Starting a corporate blog is a commitment and should be carefully thought-through before executing. {grow} community member Tabatha Bourguignon told me she is starting […]