Archive for the ‘sociology’ Category

The six elements of human behavior that drive social media

Social media may be new but the psychological desires that drive its use are old. Strategists need to understand and master these ideas.

Facebook: The Happiest Place on Earth?

New research shows that adults who frequent Facebook and other social networking sites are having a pretty happy experience with it.

Social media, our voice, and the power to destroy

The social web is a place of stunning beauty and terrible darkness. This is a story of the Internet’s ability to destroy.

Have you become a STOP SOPA lemming?

SOPA is a dangerous bill, but the online behaviors surrounding the bill might be of even greater concern.

Marketing, Journalism, and Truth as Competitive Advantage

Is journalism the new marketing? Does “truth” sell? The social web has brought these fields together in ways that might surprise you!

5 ways corporate culture determines social media success

What is keeping you from succeeding with your social media strategy? Is it resources? Time? Vision? More than likely it is your corporate culture! This article explains why.

Happiness, joy and a big fat Klout score

The reality of a big fat klout score

For Google Plus, the party is over before it starts

Google Plus won’t be the Facebook killer gurus predict because the psychological switching costs are too high.

Our Digital Footprint. When a Friend, and a Network, Dies

This poignant post comes from {grow} community member Jenn Whinnem … Remember Friendster? The social network that predated even MySpace (or am I showing my age?)? At any rate, it […]