The long ugly road of measurement and influencers
The road to measurement and influencers has been rocky. It’s time to do better.
Archive for the ‘sociology’ Category
Is this the biggest marketing megatrend of the decade?
A new marketing megatrend is showing up all around you. Can you see it?
The most positive social media story in 10 years
Is this the most positive social media story of our generation?
The thunderous collision of civil activism and marketing
Civil activism and marketing make for uncomfortable yet unavoidable partners. Mark Schaefer and Brooke Sellas discuss this thunderous trend.
How does branding work today? The answer might surprise you.
How does branding work in a world where nobody sees your ads any more? The customer is the marketer.
How to understand the five most common obstacles to change
The world is moving fast and we have to address the obstacles to change even faster.
Spending Wave Theory: How you can anticipate the next 20 years of trends
Understanding spending wave theory can help you determine the next big consumer trends
Why marketers are now in the Era of Unintended Consequences
The pandemic has upended the world. Welcome to the Era of Unintended Consequences.
Why I take Instagram seriously, and you should, too.
Instagram isn’t fluff. It’s you … or should be!
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
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