The political company? How business strategy is being re-invented by social media
Social media has been good for businesses, forcing them to be more human and transparent. But the next evolution may force a re-write of corporate strategy.
Archive for the ‘sociology’ Category
Three ideas to end the social media poison
The web has become a divisive place. It seems like people are just throwing random punches into the air. Here are ways to combat the social media poison.
The True Meaning of Hustle
Hustle is the new black. But what is the true meaning of hustle today? Is business success all about you, or about them?
Finding the right “authenticity level” for your brand
There is a lot of talk about the need for brand authenticity, but how much is enough? The power of being vulnerable, the permission for restraint.
A business case for diversity in digital transformation
When a janitor stole the show in a social media class, it suggests that there may be untapped resources for an organization’s digital transformation.
5 Marketing Lessons I learned from the dystopian “Black Mirror”
The hit TV series “Black Mirror” is more than entertaining. It teaches life lessons about marketing and a social media life.
The true goal of influence: Persuasion
Persuasion has a number of elements, and you can’t truly persuade without understanding your audience, the information they need to achieve their own goals.
A thought exercise on social media and critical thinking
Research shows that being immersed in web activities might reduce our ability process information. The enigma of social media and critical thinking.
Success may mean staying true to what you know is true
Buckling to the pressure of corporate culture can be deadly to strategy. Success may mean staying true to what you know is true
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