A New Commercial Strategy: Creators and Community
Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?
Archive for the ‘streaming video’ Category
The long ugly road of measurement and influencers
The road to measurement and influencers has been rocky. It’s time to do better.
Does TikTok’s new service promote inequality?
Video resumes might seem like a good idea except when you think through the implications for inequality.
Observing this event unfold was a content marketing masterclass
Watching a gigantic online conference unfold became a content marketing masterclass, warts and all.
Case study: Building a streaming content strategy for a global virtual event
This behind-the-scenes look at a massive virtual event highlights the complexity of planning in the pandemic era.
The “new community” – Creating true connection through a massive virtual experience
One of the world’s biggest companies is inviting the world to a massive virtual experience.
What is the future of conferences and public speaking?
The future of conferences is uncertain as the coronavirus upends the business world. New research points to a probable scenario.
What you need to know about Zoom doom and gloom
Rumors, accusations, and lawsuits seem to be swirling around Zoom, the best video app for working at home. Should you be using it?
Community drama threatens Twitch influencers. Are marketers at risk?
Twitch influencers are fleeing, Activision Blizzard signed with YouTube, and site moderation is still terrible. What should eSports talent sponsors do?
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