Research points to the “Attention Equation” behind measurable content success
While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.
Archive for the ‘streaming video’ Category
The Marketing Companion Podcast: Beginning of a New Era
In this special show, Mark Schaefer makes an announcement about the future of The Marketing Companion podcast. Co-host Sandy Carter reveals three big ideas marketers should be leaning into.
The photo that changed my life (and maybe yours)
Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.
A New Commercial Strategy: Creators and Community
Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?
The long ugly road of measurement and influencers
The road to measurement and influencers has been rocky. It’s time to do better.
Does TikTok’s new service promote inequality?
Video resumes might seem like a good idea except when you think through the implications for inequality.
Observing this event unfold was a content marketing masterclass
Watching a gigantic online conference unfold became a content marketing masterclass, warts and all.
Case study: Building a streaming content strategy for a global virtual event
This behind-the-scenes look at a massive virtual event highlights the complexity of planning in the pandemic era.
The “new community” – Creating true connection through a massive virtual experience
One of the world’s biggest companies is inviting the world to a massive virtual experience.
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