Archive for the ‘The Marketing Companion’ Category

Amazon puts experiential marketing at a crossroads

There is a consumer revolution afoot, perhaps enabled by Amazon. Does experiential marketing matter as much as it used to?

When will people fight back against big tech?

The techlash: Are people ready to fight back against Big Tech?

Social media is getting dangerous, manipulating and monopolistc. The techlash: Are people ready to fight back against Big Tech?

Preparing for Your Future Marketing Career

The new marketing career: What do you need to do to remain relevant?

Mark Schaefer and Tom Webster peel back the curtains on their worklives and discuss their ideas on how to have a meaningful and relevant marketing career.

The future of the digital marketing agency with Mitch Joel

Mirum President Mitch Joel explains why the future of a digital marketing agency is reliant on navigating martech, hustling through new competition, and cozying up to Amazon.

Cocooning consumers and other mesmerizing mega-trends

A Ford Motor analyst provides her take on some of the biggest consumer trends on earth. Mark Schaefer and Tom Webster look at consumer cocooning and other ideas

How writing a book becomes part of a marketing strategy

Books and marketing seem to go together like a hand in a glove as more executives get in on the publishing bandwagon. Should you write a book?

Is Facebook evil?

Is Facebook evil? A Facebook insider called foul on the company’s efforts to use neuroscience to manipulate emotions and even our addictions.

Digital marketing: A discussion on three touchy subjects

Algorithms that hurt kids, marketing strategies that don’t work and “outing” on social media are three very touchy subjects covered in this discussion