Archive for the ‘The Marketing Companion’ Category

It’s time to put an end to an era of lazy marketing

Using new data from political research, there is an imperative for micro-segmentation and marketing fundamentals — a call for the end to lazy marketing.

The extraordinary power of curated content

There’s a lot of pressure to create great original content but maybe success comes through an industry curated content strategy.

Love, politics and content marketing

In this new Marketing Companion episode, Mark Schaefer and Tom Webster review Content Marketing World and why politics and content marketing fell flat

Is it just me, or does it seem like the ad industry is a hot mess?

The ad industry is in trouble and stock valuations are in a freefall. This podcast episode examines the problems in the ad industry.

I wasn’t a desperate entrepreneur, and that’s why I failed

The business case for becoming a desperate entrepreneur: A corporate intrapreneur will always lose to an entrepreneur running out of money and time

Is Amazon Spark primed for new social network success?

Creating a new social network is a perilous proposition but Amazon Spark may beat the odds. What marketers need to know about this new entry.

What happens to your marketing effort when Google search goes away?

Smart speakers have become part of our lives and voice search has profound implications for marketing. What happens when Google search goes away?

Influencer marketing grows up

In just five years, influence marketing has grown from Klout to a mainstream industry channel. This post shows that influencer marketing grows up

Should you trust The Meeker Report?

The annual “Meeker Report” is a treasure trove of digital marketing trends and facts that attracts massive media attention each year. But can it be trusted?