The number one business opportunity in marketing today
Many businesses and their marketing leaders don’t know enough about data analytics to ask the right questions that lead to insight and advantage
Archive for the ‘The Marketing Companion’ Category
What skills do you need to succeed in marketing?
The foundations of marketing success are shifting under our feet. Are we doomed to be in a permanent state of catch-up or can we prepare?
What does it take to start a blog these days?
It seems like the world is conspiring to make the world more difficult for bloggers. How do you stand out in a crowded marketplace?
Will this be the savior of the news media?
A few years from now, we may look back at August, 2013 as the “Jeff Moment” that transformed media as we know it.
Is Google Glass the future, or does it just make you look like a dork?
Wearable technology like Google Glass seems like an amazing opportunity for marketing, education, entertainment and connection. Or is it?
The Content Mill: Can Quantity Beat Quality?
Is there value to a content mill sort of arrangement? Will quantity overwhelm quaity and allow the content mill to thrive?
The Failure Manifesto and Why it is Hurting Your Business
There seems to be a failure manifesto rukling the social media airwaves these days and it’s time to put a stop to it.
Introducing the Essential Marketing Companion
For a couple of months, I had been thinking about doing a podcast and finally, decided against it. I just thought that taking on another content-creation project might dilute my […]
The Marketing Companion Podcast
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