In defense of Jaguar (I think I’m the only one)
Jaguar is the marketing world’s target of ridicule but this post explains why the innovative automotive company is on the right path. In fact, it is on the only and inevitable path.
Archive for the ‘Traditional media and advertising’ Category
The Parasite Economy: An Upside for Creators
Ted Gioia sounded the alarm about a parasite economy where creators do the work and media companies make the money. But there is a more positive side to the economics of the digital economy.
The Real Reason Marketing Content is Getting Worse
A music critic explained why music today is awful but it sounded a lot like a marketing lesson. This may be why marketing content is getting worse.
The new influencers beat traditional advertising effectiveness
Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.
What’s Next? Reflections on #SXSW 2024
Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!
A New Look at Loyalty
Major brands are taking a new look at loyalty programs in light of new consumer needs and technological opportunities.
Mark Schaefer and Mathew Sweezey explore the opportunities in a new episode of The Marketing Companion podcast.
How Shein and Temu threw a bomb at eCommerce conventions
Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?
10 Non-Obvious Social Media Trends You Need to Consider Right Now
Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!
The 10 most impactful blog posts of the year
These impactful blog posts made their mark in 2022. A re-cap of powerful ideas.
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