It seems like every marketing conversation swirls around the latest AI tool, the newest social channel, or some fresh “growth hack” promising overnight results. But let’s not overlook some of the “OG” marketing fundamentals!
Google is still the search gorilla but the use of AI is surging. This suggests a new day for marketing. What can we learn by comparing the strategies — SEO versus AI?
Brands no longer have control of the brand message but these five strategies can provide influence that keeps the core story intact.
Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.
Jaguar is the marketing world’s target of ridicule but this post explains why the innovative automotive company is on the right path. In fact, it is on the only and inevitable path.
Ted Gioia sounded the alarm about a parasite economy where creators do the work and media companies make the money. But there is a more positive side to the economics of the digital economy.
A music critic explained why music today is awful but it sounded a lot like a marketing lesson. This may be why marketing content is getting worse.
Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.
Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!
Why not tune into the world’s most entertaining marketing podcast!
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.
Subscribe to my {grow} newsletter for my weekly insights that will set you apart as an elite marketer.