Archive for the ‘Traditional media and advertising’ Category

In this latest episode of The Marketing Companion podcast, Mark Schaefer and Tom Webster discuss content marketing FOMO, and courage in marketing

By 2020 there could be millions of self-driving cars on the roadways of the world. What are the implications for driverless cars and marketing?

We are rapidly moving toward an ad-free world. That’s why you need to take a new look at podcasts and advertising, as this new research suggests.

Marketers have to deal with an increasingly crowded world. How do you make your content the signal instead of the noise?

Research shows Content engagement is disconnected from brand goals like reach and resonance. What’s next?

Facebook and Snapchat are at war, while Twitter is finding its cool and Audible is seeking audio domination. A podcast on media trends!

Facebook remains the dominant social media channel but new research shows teens are moving a new direction. Snapchat for the win.

Compared to the media industry, most businesses are FAR behind keeping up with content marketing change. Here are five ideas to keep pace

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.

Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.

Mark's blog {grow} is consistently ranked among the top marketing blogs in the industry. Click to subscribe securely in just moments.