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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Coke and Budweiser both featured Super Bowl ads with a theme of diversity and acceptance. One was an example of great brand-building, one was cheap schlock.
In an increasingly ad-free world, content marketing (and all of its iterations) seems like a viable option to break through and reach customers.
Subscription-based revenue now far exceeds advertising revenue amonf media consumers. A content dominance strategy is driving the new media economy
Journalism and social influence are merging as journalists seek to become part of the social conversation and influencers must learn skills of journalism
The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers
In this latest episode of The Marketing Companion podcast, Mark Schaefer and Tom Webster discuss content marketing FOMO, and courage in marketing
By 2020 there could be millions of self-driving cars on the roadways of the world. What are the implications for driverless cars and marketing?
We are rapidly moving toward an ad-free world. That’s why you need to take a new look at podcasts and advertising, as this new research suggests.
Marketers have to deal with an increasingly crowded world. How do you make your content the signal instead of the noise?
Research shows Content engagement is disconnected from brand goals like reach and resonance. What’s next?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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