Archive for the ‘Trending’ Category

In defense of Jaguar (I think I’m the only one)

Jaguar is the marketing world’s target of ridicule but this post explains why the innovative automotive company is on the right path. In fact, it is on the only and inevitable path.

How to Reimagine Universities for the AI Era

Universities play such an important role in our communities — far beyond just education. Yet these institutions are under severe threat from AI and new learning alternatives. A college educator has a bold new plan to reimagine universities.

DGAF: Why unhinged brands could be the safest marketing path

If you look at the advertising in the news these days, it might seem like ad creatives have gone off the deep end. But these unhinged brands might be taking the safest path to disruptive marketing.

The biggest threat to free speech and democracy isn’t speech, it’s amplification

Free speech isn’t being threatened by “speech.” It’s being threatened by non-human agents amplifying falsehoods to drive business results.

The Parasite Economy: An Upside for Creators

Ted Gioia sounded the alarm about a parasite economy where creators do the work and media companies make the money. But there is a more positive side to the economics of the digital economy.

The Nutter Butter campaign explained. Yes, this nightmare makes sense

Nutter Butter has a new video campaign that’s an acid trip crossed with a horror movie. Is this any way to sell a cookie? Mark Schaefer says, “yes.”

Sometimes, marketing comes down to a personal decision

In a field where most people just follow the crowd, making a personal decision to carve a unique path might make all the difference to a marketing strategy.

A spicy marketing lesson from Ed Sheeran

Big brands seem to be missing out on one of the hottest influencer marketing trends. They could do very well by taking this marketing lesson from Ed Sheeran.