Archive for the ‘Trending’ Category

How to be the best fake possible

The Most Human Company Wins except when the Best Fake is better. Why AI-generated content will dominate marketing.

Why CapCut might be the Gen Alpha social media app

CapCut is on the move and could be the next big social media app

The business benefit of social isolation and other observations

Is the government trying to control people through social isolation? No, it’s how we make money.

A New Look at Loyalty

Major brands are taking a new look at loyalty programs in light of new consumer needs and technological opportunities.
Mark Schaefer and Mathew Sweezey explore the opportunities in a new episode of The Marketing Companion podcast.

Influencer marketing is hitting a dead end

One of my clients built his business entirely on influencer marketing. His revenue has grown explosively through a combination of both paid and organic relationships with powerful influencers who specialize […]

From Memes to Memories: Gen-Z’s Quest for Shared Experiences

More content choices have left Gen Z isolated and fractured. They long for shared experiences like their parents.

Artificial Intelligence, Iteration and the Future of Creators

Outdated copyright laws threaten the future of creators and creativity. Innovation is iterative and we need to celebrate that.

How Shein and Temu threw a bomb at eCommerce conventions

Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?

The Blog Post That Shocked the World

On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.