One of my clients built his business entirely on influencer marketing. His revenue has grown explosively through a combination of both paid and organic relationships with powerful influencers who specialize […]
More content choices have left Gen Z isolated and fractured. They long for shared experiences like their parents.
Outdated copyright laws threaten the future of creators and creativity. Innovation is iterative and we need to celebrate that.
Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?
On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.
Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!
When Mark Schefer lost his voice, he turned to AI to help with the first voice-synthesized podcast episode.
I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!
Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?
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