Marketing budget cuts are inevitable. Even if you’re not facing a cutback in this current budget season, you will someday, so here is some timeless advice to hold things together when the axe comes down.
A celebration of 100 years of Disney and the greatest brand in the world. Can any company create Disney marketing magic? Can you?
Corporate generosity is expected now, but the paradox is, it can do more harm than good. Mark Schaefer and Keith Jennings discuss on The Marketing Companion.
The marketing world isn’t just changing. It’s changing at a blinding speed. This presents a time-space compression that challenges our careers, and perhaps our sanity!
What happened at the first-ever conference developed for Gen Z? It’s Gen Z exposed! Mark Schaefer and Sara WIlson report on this up close and personal connection with the new taste-makers.
One of the highlights of my career was meeting Walter Isaacson. There’s no better person who would know what it takes to become a genius.
So … I asked him and his answer was surprisingly simple.
Word of mouth marketing can be enigmatic but critically important in the digital age
Don’t be overwhelmed by AI. This ChatGPT starter pack is a simple and fun way to start using AI today to optimize business operations.
Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence
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