Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
A personal brand has to solve a problem. It’s not about you. It’s ultimately about serving the needs of your customers.
I’m working on a new book and studying inspiring examples of creative excellence. This topic is timely because we certainly have an epidemic of dullness
Everybody wants to build a personal brand, but how do you know it’s working? How do you measure thought leadership. Here are five ideas.
Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.
‘Move fast and break things” has been a standard Silicon Valley mantra. But does it still work in the world of AI?
Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.
Philosophers and scientists now grapple with the most improbable question: What is the role of humans in an AI world? Mark Schaefer and Mathew Sweezey discuss the implications for marketing in this new podcast episode.
The most important word in marketing isn’t conversions, differentiation, or strategy. Read on!
I learned enthusiasm was a key to success, even when I had a job that I disliked!
AI companies desperately need vast new sources of content. Creators have those vast resources but we need a Creator Guild to make it happen.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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