Judging by her school-issue personal photo, Twana Florance appears to be a mild-mannered, middle-aged matron from Twin Falls, Idaho. But there is no Twana Florance. Twana is probably some teenager […]
It seems that Mitch Joel and I are becoming the Social Media Odd Couple. I like Mitch. He’s smart. It’s just that I think he is so frequently wrong. Like […]
Very quietly, a significant milestone occurred last Sunday night. Blogger and consultant Mack Collier monetized a Twitter conversation. That’s right. Mack made money from other people’s tweets on a free […]
This week we continue to put {grow} in the hands of the community by featuring Nashville marketer Laura Click and her ideas about why companies abandon their social efforts: A […]
Sometimes it feels like my social media presence is about to fall off a cliff. Over the past months I’ve shared my journey as I’ve slowly figured things out. How […]
“How much time should I spend on Twitter?” is a question I get asked repeatedly. And last week one person upped the game by asking, “But what if I only […]
When somebody talks about “content marketing,” they’re really talking about “content engineering” — scientifically optimizing documents such as blogs, case studies and white papers to create search engine results and […]
Fara Hain grabbed my attention in a big way. In a recent comment on {grow} she mentioned that Twitter had led her to discover a new market for her company’s […]
“How do I increase my influence on Twitter?” A business colleague asked me this question and I figured if it was on his mind, it might be on yours too. […]
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