Research points to the “Attention Equation” behind measurable content success
While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.
Archive for the ‘visual communication’ Category
Unlocking the Power of Curated Content for Your Business
Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?
How to deal with the existential crisis presented by AI
Mark Schaefer unpacks the existential crisis presented by AI and provides practical advice to get ahead of the learning curve.
BeReal: A practical guide for marketers and adults
BeReal is a red-hot new app. Fiona Lucas reviews it from a personal and professional perspective.
Seven small observations on marketing right now
Observations on marketing ranging from GenZ to Trevor Noah!
The long ugly road of measurement and influencers
The road to measurement and influencers has been rocky. It’s time to do better.
Five things you need to change on your website right now
These common website mistakes can be corrected in an hour.
The business case for personal branding in one photograph
The business case for personal branding comes into chilling view as AI takes over content creation jobs.
7 Reasons why this is the most challenging time to be in marketing
Speed, culture, and measurement are some of the reasons this is the most challenging time to be in marketing.
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