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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Creating content marketing strategies might seem intimidating but it doesn’t have to be. This guide simplifies the process.

Will you be left behind if you don’t produce video content? Here is evidence to explain why the content marketing world will balance out.

Mark Schaefer provides some personal highlights from SXSW 2017, including observations on chatbots, new media and angry artificial intelligence.

GE turned a boring product into a thing of beauty that made its customer shed tears of joy. Is this the greatest content marketing case study ever?

The intense competition for attention will spawn exciting new content forms. Here are six innovations to keep your eye on.

If you’re trying to develop social media content, your success might depend on your personality type. Here is a guide to help you get started.

Little cartoonish symbols are more than fun. They are an important new way to communicate and express ourselves. Can emoji marketing be far behind?

Not all content is equal. Why “rich content” needs to be the centerpiece of your social media strategy
Keeping up with everything in the marketing field might seem daunting but these educational resources for the marketing professional will help!

Content marketing is in ‘dark days,’ requiring fresh approaches to creativity. In fact, maybe your content marketing needs to be like a chalupa!
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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