Voice from the trenches: Midway through writing a book
Writing a book is a very difficult and time-consuming project. Here’s a progress report from the mid-way point in creating a book about becoming known today
Archive for the ‘Writing best practices’ Category
I love big blogs and I cannot lie.
Is the average attention span shorter today? Perhaps but there is still plenty of evidence to suggest that people are still consuming big blogs
How do I find time to create content? 25 Ideas!
The number one stumbling block to marketing success is often finding the time to create content. Here are 25 amazing tips to help you!
Why traditional journalism and social influence are blurring
Journalism and social influence are merging as journalists seek to become part of the social conversation and influencers must learn skills of journalism
The business case for breaking the content marketing rules
Following the content marketing rules could lead to bland content that simply doesn’t work. To win today, you need to be uncommon.
Why it’s a very good sign that people don’t read your content
Research shows that most people don’t read your content before they share it. Here’s why this may be the best news your business could receive.
How your personality aligns with social media content types
If you’re trying to develop social media content, your success might depend on your personality type. Here is a guide to help you get started.
Five ideas: Constructive engagement in destructive times
The violence in the news has fueled divisive and hateful social discourse. Here are some tips for constructive discourse when the tempers are high.
Emoji marketing? You better believe it!
Little cartoonish symbols are more than fun. They are an important new way to communicate and express ourselves. Can emoji marketing be far behind?
The Marketing Companion Podcast
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