Archive for the ‘Writing best practices’ Category

The most popular blog posts of 2024

The most popular blog posts of 2024 covered deep issues on the social media landscape, Ai integration, the changing nature of branding, and much more.

The Real Reason Marketing Content is Getting Worse

A music critic explained why music today is awful but it sounded a lot like a marketing lesson. This may be why marketing content is getting worse.

Re-Energize Your Blog: 10 Tips You Didn’t See Coming

A member of my RISE marketing community felt a bit stuck after blogging for a year. It occurred to me that I had not written about basic writing tips for […]

The biggest mistake content creators make today

This is an examination of the biggest mistake content creators make today. It’s an improbable problem that is probably looking you right in the face every day.

It’s Time to Unite in a Content Creator Guild

AI companies desperately need vast new sources of content. Creators have those vast resources but we need a Creator Guild to make it happen.

Why writing an AI-assisted book was a total flop

It was time to update a beloved book, but when Mark Schaefer attempted to create an AI-assisted book, the results didn’t make the cut.

15 Years On, Five Ways Blogging Changed My Life Forever

On the fifteenth anniversary of his blog, Mark Schaefer describes five reasons that “blogging changed my life.” It may have even saved his life.

Artificial Intelligence, Iteration and the Future of Creators

Outdated copyright laws threaten the future of creators and creativity. Innovation is iterative and we need to celebrate that.

The Blog Post That Shocked the World

On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.