Archive for the ‘Writing best practices’ Category

The Blog Post That Shocked the World

On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.

Break writer’s block with one true sentence

One true sentence can be the key to unlocking writer’s block. Just ask Ernest Hemingway.

How to Design an AI Marketing Strategy

An AI marketing strategy is probably in the cards for most businesses. But where do you start? Mark Schaefer provides helpful tips for large and small businesses.

The Most Amazing Content Marketing Miracle

It seemed impossible to coordinate 36 authors across 15 time zones but the result was more than a book. It was a content marketing miracle.

Three marketing lessons from America’s greatest writer

I was saddened by the passing of Cormac McCarthy, who holds a special place in my life for three reasons: He was my favorite author He grew up in my […]

This is the Most Amazing Marketing Book. And I can prove it.

When 36 marketing experts come together to write a book, some amazing happens. In fact, this might be the most amazing marketing book ever!

ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?

A first look at ChatGPT versus Bard in a test of 10 basic marketing tasks.

I was dazzled and confused when I asked #ChatGPT to write like a woman

I asked ChatGPT to write like a woman and got more than I asked for. A lot more. Introducing “John.”

10 Benefits of Blogging Even if Nobody Reads It

While blogging might seem outdated, it is actually more relevant than ever. It’s hard to build an audience for your content, but here are 10 benefits of blogging … even if nobody is reading it!