Archive for the ‘Writing best practices’ Category

The rising opportunity of creator-owned content licensing

Creators are missing an opportunity if they aren’t owning their intellectual property and considering content licensing.

How I learned how to expose my heart in my blogging

My writing was stale and salesy and then Mark Schaefer taught me how to lead with my heart and everything changed.

What content creators need to know NOW about the controversial EU copyright law

The new EU copyright law is going to extend to content creators everywhere in the world. Here is what you need to know.

The insider view of book marketing in a world where the customer is in control

Selling business books is extremely difficult. The author shares his book marketing insider tips that helped “Marketing Rebellion rise to the top of the charts.

12 Incredibly easy ways to create content with emotional impact

In a world with declingin loyalty, we need to find some strategies to create content with emotional impact

AI for storytellers and creators: The good, the bad, and the ugly

The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers

The ultimate copywriting challenge

Naming a two-year book project in two words turned out to be the copywriting challenge of a lifetime.

The best blog posts of 2018

By Mark Schaefer Hard to believe but I am nearing the end of my tenth year of blogging and one of my traditions is to summarize my most popular posts […]