Is writing a book a marketing tactic or a long-term strategy?
Writing a book can help boost your career and personal brand. Is it right for you?
Archive for the ‘Writing best practices’ Category
When is it time to quit blogging (you might be surprised!)
My friend was ready to quit blogging. Is it the right time? Let’s take another look at the question.
The rising opportunity of creator-owned content licensing
Creators are missing an opportunity if they aren’t owning their intellectual property and considering content licensing.
How I learned how to expose my heart in my blogging
My writing was stale and salesy and then Mark Schaefer taught me how to lead with my heart and everything changed.
What content creators need to know NOW about the controversial EU copyright law
The new EU copyright law is going to extend to content creators everywhere in the world. Here is what you need to know.
The insider view of book marketing in a world where the customer is in control
Selling business books is extremely difficult. The author shares his book marketing insider tips that helped “Marketing Rebellion rise to the top of the charts.
12 Incredibly easy ways to create content with emotional impact
In a world with declingin loyalty, we need to find some strategies to create content with emotional impact
AI for storytellers and creators: The good, the bad, and the ugly
The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers
The ultimate copywriting challenge
Naming a two-year book project in two words turned out to be the copywriting challenge of a lifetime.
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