The insider view of book marketing in a world where the customer is in control
Selling business books is extremely difficult. The author shares his book marketing insider tips that helped “Marketing Rebellion rise to the top of the charts.
Selling business books is extremely difficult. The author shares his book marketing insider tips that helped “Marketing Rebellion rise to the top of the charts.
In a world with declingin loyalty, we need to find some strategies to create content with emotional impact
The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers
Naming a two-year book project in two words turned out to be the copywriting challenge of a lifetime.
By Mark Schaefer Hard to believe but I am nearing the end of my tenth year of blogging and one of my traditions is to summarize my most popular posts […]
Creativity is something that probably won’t be outsourced any time soon. Here are four big ideas for staying creative in the digital age.
In this post, you’ll learn lessons from Netflix that you can apply for your own content strategy in the streaming era.
We have never had a generation of old blogger’s before. But it’s happening now and the author is leading the way. What is the blogger’s end game.
There is no more room in the world for boring content. Stop trying to fit in. Instead you need to belong. This is an urgent imperative for the marketing world today.
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