Archive for the ‘Writing best practices’ Category

The insider view of book marketing in a world where the customer is in control

Selling business books is extremely difficult. The author shares his book marketing insider tips that helped “Marketing Rebellion rise to the top of the charts.

12 Incredibly easy ways to create content with emotional impact

In a world with declingin loyalty, we need to find some strategies to create content with emotional impact

AI for storytellers and creators: The good, the bad, and the ugly

The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers

The ultimate copywriting challenge

Naming a two-year book project in two words turned out to be the copywriting challenge of a lifetime.

The best blog posts of 2018

By Mark Schaefer Hard to believe but I am nearing the end of my tenth year of blogging and one of my traditions is to summarize my most popular posts […]

You’re not wasting your time by dreaming: Four lessons in staying creative

Creativity is something that probably won’t be outsourced any time soon. Here are four big ideas for staying creative in the digital age.

Do it like Netflix: how to create content in the streaming era

In this post, you’ll learn lessons from Netflix that you can apply for your own content strategy in the streaming era.

The blogger’s end game: Setting my sights on Keith Richards

We have never had a generation of old blogger’s before. But it’s happening now and the author is leading the way. What is the blogger’s end game.

The end of boring content: A call to belong

There is no more room in the world for boring content. Stop trying to fit in. Instead you need to belong. This is an urgent imperative for the marketing world today.