McLaren Applied Technologies works at applying the principles of Formula 1 technology to deliver quantifiable deliver quantifiable performance advantage to four key sectors including Motorsport, Automotive, Public Transport and Health. The latter aims to enhance human performance in high intensity professions, elite athletes and racing drivers. Duncan Bradley, Health & Human Performance Business Unit Director, outlines how the digital transformation of motorsport has allowed them to develop transformative solutions.
38: Enhancing Human Performance…Using Motorsport Technology
Comments are closed.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.