Author Mark Schaefer adds AI flare to classic social media book

social media explained

Mark Schaefer has published the third edition of his classic bestselling book Social Media Explained. The new edition has the subtitle “Marketing Success in the Age of AI.”

Creating a social media strategy for your organization may seem overwhelming, but it doesn’t have to be. Acclaimed author, educator, and marketing consultant Mark W. Schaefer untangles the world’s most understood business trend in this new book.

Schaefer said that Social Media Explained 3.0 is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of “what to do.”

The book provides insights into:

• How social media strategy has dramatically changed
• Unique insights into the role of content, engagement, and timing
• Practical ideas to initiate and measure a paid strategy
• The growing impact of AI on social media effectiveness
• Insights into measuring results
• Case studies illustrating social media success
• Answers to the biggest questions about measurement, organization and budgeting

Schaefer noted that while he did not use AI to write the book. Much of the audiobook was created using his synthesized voice, believed to be an industry first.

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