Cumulative Advantage hits number one on Amazon

number one on amazon

Cumulative Advantage hits number one on Amazon

Mark Schaefer’s new book, Cumulative Advantage: How to Build Momentum for your Ideas, Business, and Life Against All Odds, hit number one in three Amazon bestseller categories: small business marketing, job hunting, and public relations.

Cumulative Advantage is Mark’s ninth book and the sixth book to hit number one in at least one Amazon category. Schaefer was the first author to hit number one on Amazon with a self-published book in 2015 with the smash bestseller The Content Code: Six essential strategies to ignite your content, your marketing, and your business.

Cumulative Advantage explores a pattern of activity that can create momentum for a business. The book description explains:

At its essence, marketing today is about answering one question: “How can we be heard?” How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers?

Following the old rules of digital engagement is not enough … not nearly enough. Even being “great” is insufficient in the face of overwhelming competition redefining the limits of excellence every day.

From the best-selling author of KNOWN and Marketing Rebellion comes a practical guidebook built for the modern world. Cumulative Advantage demonstrates how the world is stacked against us in big ways and small and provides new ideas to help us build the unstoppable momentum needed to rise above these barricades.

Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that’s ready to take flight.

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