Finding the right “authenticity level” for your brand
There is a lot of talk about the need for brand authenticity, but how much is enough? The power of being vulnerable, the permission for restraint.
There is a lot of talk about the need for brand authenticity, but how much is enough? The power of being vulnerable, the permission for restraint.
Technology is great but sometimes it moves us away from the human, vulnerable connection our customers crave. Sometimes you need to be hugged by a brand.
Rob Petersen shares 37 big data case studies where big data yielded big results for major companies across the globe, showing how big data can work.
America has been through a tumultuous election cycle. Here’s an extraordinary view of the American election and its impact on business and marketing
Do your current metrics do the job, or are new analytics needed to help connect the dots between all customer touch points and cater to the NEW consumer?
Good writing matters. Can you be a great blogger without being a great writer? These tips will help you sharpen your skills.
Writing a book is a very difficult and time-consuming project. Here’s a progress report from the mid-way point in creating a book about becoming known today
Know your copyright rights! A copyright and curation primer for marketers from attorney Kerry O’Shea Gorgone
Is the average attention span shorter today? Perhaps but there is still plenty of evidence to suggest that people are still consuming big blogs
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