“The work with retail influencers created extraordinary new demand for the product. Retail partnerships increased 180 percent in 12 months.” Business situation The client was a global retailer who was […]
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Snapchat announced it’s releasing a spectacle-based camera and re-imagining itself as a camera company. Smart move or big stretch? Will Snapchat snap?
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Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. However, […]
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You can fake your way to social media celebrity but is that sustainable?
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I had a great opportunity to meet Dr. Juergen Brock, CMO of Fujitsu, and talk to him about some of his pioneering efforts in social media, employee advocacy, and marketing […]
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Learn how to increase your app conversion rate through these six steps, including book and tool recommendations
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Research shows that being immersed in web activities might reduce our ability process information. The enigma of social media and critical thinking.
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Buckling to the pressure of corporate culture can be deadly to strategy. Success may mean staying true to what you know is true
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Behind every social media success there is a content strategy and a network strategy. Here are 20 ideas to build your social media network.
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