STOP: Don’t Use Influencer Marketing Without Reading This Post
Attorney Kerry O’Shea Gorgone offers tips for creating a contract to use when engaging in influencer marketing.
Attorney Kerry O’Shea Gorgone offers tips for creating a contract to use when engaging in influencer marketing.
Why I’ve decided to leave the competition of “I work harder than you” behind and test out a 4-day work week for more productivity (not less!).
Starting a B2B influencer marketing program takes a new mindset, perhaps even a change in corporate culture. Here are some observations from an expert
A social media campaign wore down and ultimately destroyed a 146-year-old institution. It can be a weapon of change because social media never forgets
You may be using content marketing to capture leads, but are you using it for client education, too? We’ve got 3+ ways you can create content for customers.
Do you look at generational nuances to help you perfect your content? We unpack new research to understand Generational Social Media Preferences
Kerry Gorgone describes four ways professionals need to work with other departments to achieve company goals and become a better marketer
Social media has been good for businesses, forcing them to be more human and transparent. But the next evolution may force a re-write of corporate strategy.
Sure, you can say whatever you want on social media. But are you aware of the long-term implications of politicizing your brand?
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