I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital […]
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While blanket statements and one-size-fits-all advice should be ignored like the plague, there is one social media rule that ALL businesses should follow.
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Marketing law expert Kerry O’Shea Gorgone shares tips for brands on how to legally use hashtags for marketing.
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Sniply allows strangers to post ads on your website without your knowledge or consent. Is this ethical? Legal?
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Are you a personal brand? A company brand? Both? Let’s sort it out together.
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I have never been stumped by an interview question until this one, “To you, what is the meaning of life?”
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Statistics show that most new business ventures fail. How do you know when it’s time to call it quits?
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This case study dissects a current site and provides helpful suggestions for re-building a blog.
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It’s a lot of hard work to begin and sustain a blog in a busy world. Here are some tips to jump start your efforts so you can start blogging.
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