A voice from the Nashville flood: Social media as a lifeline
Last week I had the pleasure of meeting Laura Click in downtown Nashville. She had an incredible story about how people used the social web to pull together amidst the […]
Last week I had the pleasure of meeting Laura Click in downtown Nashville. She had an incredible story about how people used the social web to pull together amidst the […]
I’ve made many wonderful connections through the social web, but the magic really happens when I’ve strengthened those bonds by turning those online friends into offline relationships. I had some cool […]
Planning on using the social web to market to B2B decision-makers? According to just-released research from London’s Base One Group, you might consider the age of your target audience. In […]
I’ve been invited to be a presenter on an upcoming B2B Blogging webinar (announcement forthcoming!) so I’ve been studying many company blogs that I regard as best practices. As I […]
In all of the posts I’ve read about social media measurement, very few address the possible role of qualitative research — measuring when you don’t have data — so let’s take a look […]
There is an argument around the blogosphere that is DRIVING ME CRAZY. When it turns to the topic of measurement and social media marketing, many “authorities” flippantly rely on the “double standard” […]
In my recent post on the time-sucking dragon known as the social web, Jody Pirello offered some comments on how she keeps up with the latest trends. I think this is […]
Part 4 of a series Yes, it’s THAT Trump. “The Donald” is actually behind this Multi-Level Marketing (MLM) program. A key difference between this and the other MLM programs explained […]
Zappos* is a successful company with a well-publicized, aggressive employee use of social media. In fact, it may be the most famous social media model in all of blogdom. They have 13 blogs, […]
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