The social media country club
The economy of social media is built on favors, creating a dysfunctional social media country club. Are we building a world of group think?
The economy of social media is built on favors, creating a dysfunctional social media country club. Are we building a world of group think?
Starbucks. Dell. Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes recently. Not only that, but I was […]
I know social media is about “relationships.” I get it … I really do. But if you are responsible for a social media initiative for your company, somebody is eventually […]
This is a map of Macedonia. It will only make sense if you read the article : ) My friend John Bottom is a gifted B2B marketing professional with London-based […]
This is Part 4 of my interview with Dr. Ben Hanna, former eBay exec, online marketing pioneer and VP of Business.com. Part 1: Four breakthrough Twitter insights Part 2: Essential […]
I’m privileged to introduce a week-long series of B2B social media insights with Dr. Ben Hanna, Vice President of Marketing for Business.com, where he oversees brand strategy, online marketing, public […]
Your website is not a business strategy!
This is a picture of me building business relationships in Italy during World Cup. Well sort of. Let me relate three quick stories that took place in the last 24 […]
With most of my career with Fortune 100 blue chip companies, I know what it’s like to market in a hyper-competitive, show-me-the-money environment. I’ve been aggressively skeptical about the role […]
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