How to Lose an Influencer in Five Easy Steps
Advice for brand marketers who want to avoid damaging relationships with valuable industry influencers. Don’t lose an influencer by mistake.
Advice for brand marketers who want to avoid damaging relationships with valuable industry influencers. Don’t lose an influencer by mistake.
Getting people “addicted” to a product seems like an aspirational marketing goal but now it’s actually happening in some cases. Is marketing addiction the solution or the problem?
The Facebook Congressional Hearings were more than an inquiry into troubling ads and privacy. It demonstrated a shocking lack of understanding of tech that will eventually threaten national security.
On this retro look at marketing over the past five years — Google Glass, Klout, Twitter and others — the Marketing Companion episode shows the pace of marketing is fast and getting faster!
Sex sells in marketing and advertising putting the spotlight on unattainable beauty. But there has been a shift toward a more natural look.
Don’t become complacent about public posts. Europe’s new hate speech laws could affect journalists, businesses, and social media users.
Social media success may require retirements, not everybody needs a social media marketing strategy, and other social media truths that we need to know.
An unexpected viral post created some interesting lessons in human behavior, social media engagement and the purpose of LinkedIn in business.
What’s the better social strategy? One global account or several local/regional social media accounts? We give you examples for this challenging debate!
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